工欲善其事，必先利其器?！睙o論做什么，手里必須要有好的工具，這樣才能事半功倍。
　　To do a good job, one must first sharpen their tools. ”No matter what you do, you must have good tools in hand in order to achieve twice the result with half the effort.
　　選對工具不走彎路。大家好呀，小真這些年做過大大小小不少的視頻，今天就從七個維度給大家講解一下新手做短視頻必不可少的工具，一點(diǎn)點(diǎn)經(jīng)驗(yàn)希望能幫到大家。
　　Choose the right tool and avoid detours. Hello everyone, Xiao Zhen has made many videos of various sizes over the years. Today, I will explain the essential tools for beginners to make short videos from seven dimensions. I hope this experience can be helpful to everyone.
　　視頻拍攝工具
　　Video shooting tools
　?。?）拍攝設(shè)備：手機(jī)、iPad、單反
　　(1) Shooting equipment: mobile phone iPad、 DSLR
　　（2）輔助工具：拍攝三腳架、手持云臺、穩(wěn)定器、麥克風(fēng)、補(bǔ)光燈
　　(2) Auxiliary tools: shooting tripod, handheld gimbal, stabilizer, microphone, fill light
　　視頻剪輯工具
　　Video editing tool
　　1. 剪映
　　1. Jianying
　　作為唯一一款可以在Mac、Windows、安卓、iOS全平臺下都可以運(yùn)行的剪輯軟件，自帶大量花字、貼紙、音效、素材及轉(zhuǎn)場特效，自帶美顏功能，語音自動識別且自動打上字幕，應(yīng)付日常短視頻創(chuàng)作完全夠用～
　　As the only editing software that can run on all platforms including Mac, Windows, Android, and iOS, it comes with a large number of flower characters, stickers, sound effects, materials, and transition effects. It also has beauty features, automatic voice recognition, and automatic subtitling, which is completely sufficient for daily short video creation
　　2. 快剪輯
　　2. Quick editing
　　正版素材海量模板，視頻剪輯全方位支持，畫面、文本、音樂等資源非常多，它有一鍵成品、圖文成片、拍攝和提詞器等功能，還支持AI智能視頻編輯，助力順利進(jìn)階。
　　There are massive templates for genuine materials, comprehensive support for video editing, and a wide range of resources including images, text, music, etc. It has functions such as one click production, image and text composition, shooting, and teleprompter. It also supports AI intelligent video editing to facilitate smooth progress.
　　3. 快影
　　3. Fast Shadow
　　作為快手指定的視頻編輯工具，一鍵成片、文案成片、游戲成片、剪同款、熱門教程以及素材中心，支持分段調(diào)節(jié)原視頻音量，好用！
　　As a video editing tool designated by Kwai, it can be used in one click, copy, game, cutting, popular tutorials and material center. It supports segmental adjustment of the original video volume, which is easy to use!
　　4. PR
　　4. PR
　　要說專業(yè)，還是PR更專業(yè)。提供采集、剪輯、調(diào)色、美化音頻、字幕添加、輸出、DVD刻錄等一整套流程，是專業(yè)人士和視頻愛好者必不可少的視頻編輯工具。
　　Speaking of professionalism, PR is more professional. Providing a complete set of processes including collection, editing, color grading, audio beautification, subtitle addition, output, DVD burning, etc., it is an essential video editing tool for professionals and video enthusiasts.
　　強(qiáng)大的Adobe家族作為支持，像很多人使用的Photoshop還有AE，這些軟件和PR之間的兼容性都非常好，可以協(xié)同完成很多復(fù)雜的工作，身為老牌剪輯軟件，大家很輕松就能在網(wǎng)上找到海量的第三方插件，使用平臺也不受限制。
　　Supported by the powerful Adobe family, such as Photoshop and AE, which many people use, these software have excellent compatibility with PR. They can collaborate to complete many complex tasks. As a veteran editing software, it is easy to find a large number of third-party plugins online, and the platform is not restricted.
　　但PR對電腦性能要求比較高，且采用的是訂閱制的購買方式，價格也都不便宜……
　　But PR requires high computer performance and adopts a subscription based purchasing method, and the prices are not cheap
　　具體如何選擇剪輯軟件呢？看到這里，相信大家都已經(jīng)有想法了，我就不多贅述啦！
　　How to choose editing software specifically? Seeing this, I believe everyone already has an idea, so I won't go into too much detail!
　　視頻素材
　　Video material
　　1. VJ師
　　1. VJ Engineer
　　大量視頻素材，AE模板和音樂素材，作為素材共享平臺網(wǎng)站，有VJ師網(wǎng)和設(shè)計師可以通過售賣素材作品獲得收益。平臺視頻夠全面夠?qū)I(yè)，也夠貴。
　　A large amount of video materials, AE templates, and music materials, as a material sharing platform website, VJ Teacher Network and designers can generate revenue by selling material works. The platform videos are comprehensive, professional, and expensive enough.
　　2. Coverr
　　2. Coverr
　　每個視頻都是滿滿大片感，質(zhì)感沒話說，關(guān)鍵還免費(fèi)，每周持續(xù)更新7條精美視頻。作為一個全球性網(wǎng)站，素材多，分類廣，像實(shí)物、自然、科技、人物、情緒等，基本各個方面都有涉及。同時支持免費(fèi)下載，還可商業(yè)用途，不能商用的素材也可以下載，但會有網(wǎng)站水印。
　　Each video is full of blockbusters, with impeccable quality, and the key is free. We continuously update 7 exquisite videos every week. As a global website, it has a wide range of materials and classifications, covering various aspects such as physical objects, nature, technology, characters, emotions, etc. It also supports free downloads and can be used for commercial purposes. Materials that cannot be used for commercial purposes can also be downloaded, but there will be website watermarks.
　　需要注意的是，必須英文搜索，搜索前別忘了翻譯成英文。
　　It should be noted that the search must be conducted in English, and don't forget to translate it into English before searching.
　　3. Pexels
　　3. Pexels
　　如果說哪個平臺不登錄也能搜索查看下載，絕對得看pexels。作為一個完全免費(fèi)的視頻素材網(wǎng)站，需要什么素材，直接搜索框搜關(guān)鍵詞就能得到各種類型的高清素材。只要看過的人都呼寶藏，還不趕快來。
　　If any platform can search, view, and download without logging in, it definitely depends on Pixels. As a completely free video material website, you can directly search for various types of high-definition materials by searching for keywords in the search box. Everyone who has seen it calls for treasure, come quickly.
　　4. Videvo
　　4. Videvo
　　這和前三個平臺不同，也支持關(guān)鍵詞搜索。如果上幾個網(wǎng)站沒找到需要的素材，可以在videvo試試。提供豐富的高清HD和4K視頻，還有大量的Free音樂和聲音特效，能有效解決視頻剪輯中的痛點(diǎn)需求。
　　This is different from the previous three platforms and also supports keyword search. If you can't find the materials you need on several websites, you can try them on videvo. Provide rich high-definition HD and 4K videos, as well as a large number of free music and sound effects, which can effectively solve the pain points in video editing needs.
　　5. Life of Vids
　　5. Life of Vids
　　如果你想拍日常生活類視頻，苦于沒有素材，那就看看LifeofVids，海量生活類視頻，個人和商業(yè)都沒有版權(quán)限制。
　　If you want to shoot daily life videos and struggle with a lack of materials, then look at LifeofVids, a massive collection of lifestyle videos with no copyright restrictions for both personal and commercial use.
　　新手做短視頻時，比較棘手的兩個問題是不會拍也不會剪，想找些素材練手或者找些案例學(xué)習(xí)構(gòu)圖和拍攝，不知道怎么找的，就看上面5大網(wǎng)站，高清4K無水印……
　　When making short videos for beginners, the two tricky issues are not knowing how to shoot or cut. They want to find some materials to practice their skills or learn composition and shooting through case studies. If they don't know how to find them, they can refer to the top 5 websites for high-definition 4K without watermarks
　　音效素材
　　Sound effect materials
　　1. 淘聲網(wǎng)
　　1. Taosheng Network
　　這是一個聲音搜索引擎，可以在這里搜索各種類型的音效和配樂。如果想找些刁鉆奇怪的音效，不妨來看看。
　　This is a sound search engine where you can search for various types of sound effects and music. If you want to find some tricky and strange sound effects, you may want to take a look.
　　作為音樂素材聚合搜索網(wǎng)站，探索全球音樂1000,000+聲音資源庫，數(shù)據(jù)來源于耳聆網(wǎng)、freesound、looperman等國內(nèi)外眾多知名聲音平臺，音頻免費(fèi)授權(quán)，讓大家免版權(quán)困擾。
　　As a music material aggregation search website, we explore a global music resource library of over 1000000 sound resources, sourced from well-known sound platforms such as Erling, Freesound, Looperman, etc. The audio is licensed for free, allowing everyone to avoid copyright issues.
　　2. 耳聆網(wǎng)
　　2. Ear Listening Network
　　耳聆網(wǎng)，免費(fèi)下載各種音效和配樂，類型包括自然、生活、人聲、器樂等，支持源文件和下載器下載。每個音頻都表明格式、大小和使用協(xié)議，非常人性化。部分聲音支持免費(fèi)且商用，但音效素材有限。
　　Erling Network provides free downloads of various sound effects and music genres, including natural, everyday, vocal, instrumental, etc. It supports source file and downloader downloads. Each audio indicates the format, size, and usage protocol, which is very user-friendly. Some sounds are supported for free and commercial use, but the sound effects materials are limited.
　　3. 愛給網(wǎng)
　　3. Love for the internet
　　愛給網(wǎng)，專注免費(fèi)素材分享，超大音效和配樂庫，各種音效和配樂都有，大多可免費(fèi)下載，但使用時要注意右方信息，看是否可商用。
　　Aige.com focuses on free material sharing, with a large library of sound effects and music. It offers a variety of sound effects and music, most of which can be downloaded for free. However, when using it, please pay attention to the information on the right to see if it is commercially available.
　　4. Zapsplat
　　4. Zapsplat
　　zapsplat，匯聚海量互聯(lián)網(wǎng)音樂資源，涵蓋各種類目、風(fēng)格的曲目，平臺有版權(quán)可以放心使用，使用界面簡單易懂，不同情緒的音樂選項(xiàng)配有emoj，找素材也不覺得乏味。
　　Zapsplat gathers a large amount of Internet music resources, covering all kinds of categories and styles of songs. The platform can be used safely with copyright. The interface is simple and easy to understand. Music options with different emotions are equipped with emoj, so it is not boring to find materials.
　　5. Jamendo
　　5. Jamendo
　　Jamendo，官方號稱有250,000+免版稅的音樂曲目，包含任何項(xiàng)目音樂庫，包含所有權(quán)利，大家可以放心使用。
　　Jamendo officially claims to have over 250000 royalty free music tracks, including any project music library and all rights, so everyone can use them with confidence.
　　文案素材
　　Copywriting materials
　　1. 名言通
　　1. Famous sayings
　　名言通，提供高質(zhì)名言專業(yè)網(wǎng)站，收集超多古文詩歌、名人名言、影視臺詞，界面簡潔，每個類別中還有細(xì)分，方便查找不同內(nèi)容主題。也可以直接搜索關(guān)鍵詞，輸入作者、作品或想要的主題都行……用于擴(kuò)寫文章，豐富內(nèi)容很有幫助。
　　Mingmingtong provides a high-quality professional website for famous quotes, collecting a large number of ancient poems, famous quotes, and film and television lines. The interface is simple, and each category is subdivided for easy searching of different content topics. You can also directly search for keywords, enter the author, work, or desired topic... It is very helpful to expand the article and enrich the content.
　　2. 文案狗
　　2. Copywriting Dog
　　文案狗，專注諧音梗，輸入關(guān)鍵字就能生成五花八門的成語或者歇后語，很絕。除了寫文案、段子、簡單的廣告語，自己發(fā)圈抖個機(jī)靈也能用上，不費(fèi)力，很方便。
　　Copywriting dog, focusing on puns and puns, can generate a variety of idioms or allegorical phrases by entering keywords, which is amazing. In addition to writing copy, jokes, and simple advertising slogans, it is also easy and convenient to use it by posting on social media and using it cleverly.
　　3. 句子控
　　3. Sentence control
　　句子控，金句素材庫，名人名言、電影臺詞、書籍摘抄，能隨時隨地摘取好句，可以選擇不同的句子類型，像勵志、哲理、愛情、友情等，種類豐富，只需輸入關(guān)鍵字就能很快檢索，非常方便～
　　Sentence Control, Golden Sentence Material Library, Celebrity Quotes, Movie Quotes, Book Excerpts, You can extract good sentences anytime and anywhere, You can choose different types of sentences, such as inspirational, philosophical, love, friendship, etc., Rich in variety, Just enter keywords to quickly search, very convenient~
　　4. 毒雞湯
　　4. Poisonous Chicken Soup
　　毒雞湯，這個軟件可以說是日歷軟件，妥妥的扎心語錄，每天都會更新新句。干了這碗還有下碗。
　　Poison Chicken Soup, this software can be said to be a calendar software, with heartfelt quotes that are updated every day. After finishing this bowl, there will be another bowl.
　　下面還有大家的毒評，真實(shí)又扎心……腦袋不夠清醒？總感覺生活很累，喝點(diǎn)毒雞湯，分分鐘讓你清醒過來。
　　Below are everyone's toxic comments, real and heart wrenching... Are you not clear headed enough? Life always feels tiring, drink some poisonous chicken soup to wake you up in minutes.
　　素材
　　Material
　　1. 稿定設(shè)計
　　1. Draft design
　　稿定設(shè)計，非常適合有媒體素材設(shè)計需求的朋友，多應(yīng)用場景可供選擇，其中有公眾號、手機(jī)海報、視頻、小紅書模板可供選擇，沒有PS基礎(chǔ)的設(shè)計小白，輕松出設(shè)計，還有網(wǎng)頁UI設(shè)計和黑科技加持，分分鐘出點(diǎn)海報圖、封面圖、廣告圖。
　　The draft design is very suitable for friends with media material design needs. Multiple application scenarios are available, including official account, mobile posters, videos, and small red book templates. The design of Xiaobai, which has no PS foundation, is easy to produce designs, as well as web UI design and black technology support. Poster maps, cover maps, and advertising maps are available every minute.
　　2. 圖怪獸
　　2. Monster Image
　　一款匯集各類模板的制圖神器，海報制作、照片拼圖、視頻、logo模板應(yīng)有盡有，可自選制作的風(fēng)格，一鍵摳圖，對于 PS一竅不通的人來說真的是大救星。
　　A graphic tool that gathers various templates, including poster making, photo collages, videos, and logo templates, with customizable styles and one click cutout. It is truly a lifesaver for those who are completely clueless about Photoshop.
　　3. 覓元素
　　3. Searching for elements
　　設(shè)計元素的免費(fèi)下載網(wǎng)站，提供優(yōu)質(zhì)png素材、高清背景素材、素材、設(shè)計素材，找高清版權(quán)素材就去覓元素。
　　A free download website for design elements, providing high-quality PNG materials, high-definition background materials, materials, and design materials. If you are looking for high-definition copyrighted materials, go find the elements.
　　4. 花瓣網(wǎng)
　　4. Petal net
　　設(shè)計師尋找靈感的天堂！素材領(lǐng)導(dǎo)者，幫你采集、發(fā)現(xiàn)網(wǎng)上你喜歡的事物……素材量巨大，電商方面需要的也可以搜索查找，日常靈感激發(fā)必看。
　　A paradise for designers seeking inspiration! Material leader, helping you collect and discover things you like online... With a huge amount of materials, you can also search and find what you need in e-commerce. It is a must-have for daily inspiration.
　　5. 醒圖
　　5. Wake up image
　　醒圖app是一個功能強(qiáng)大的手機(jī)P圖軟件，可以為你帶來全面的照片編輯和修圖效果。
　　Xingtu app is a powerful mobile photo editing software that can bring you comprehensive photo editing and retouching effects.
　　軟件內(nèi)帶來智能的美顏效果，美顏強(qiáng)度都可以自己調(diào)節(jié)，并且有著多種方案，為你打造出清晰風(fēng)格的照片，擺脫油膩的P圖風(fēng)格。在這里還有手動修圖的功能，對于有時間有精力的用戶，完全可以打造出屬于自己風(fēng)格的P圖玩法。
　　The software brings intelligent beauty effects, and the beauty intensity can be adjusted by oneself. There are multiple schemes to create clear and stylish photos for you, getting rid of the greasy P-picture style. There is also a manual photo editing function here, which allows users with time and energy to create their own style of photo editing gameplay.
　　選題
　　Topic selection
　　什么選題方向容易火？
　　What topic direction is easily popular?
　　幽默喜劇類，生活技巧類（通俗易懂、實(shí)用性強(qiáng)、講解方式有趣、標(biāo)題新穎具體），時尚美妝類，科技數(shù)碼類，美食類……
　　Humorous comedy, life skills (easy to understand, practical, interesting explanations, novel and specific titles), fashion and beauty, technology and digital, food

　　短視頻選題應(yīng)遵循的四個原則
　　Four principles to follow when selecting short video topics
　　1） 選題內(nèi)容一定要堅持用戶導(dǎo)向。接地氣，貼近用戶，以用戶需求為目。
　　1) The topic selection must adhere to user orientation. Grounded gas, close to users, with user needs as the goal.
　　2）視頻選題內(nèi)容應(yīng)該以價值輸出為宗旨，要輸出有價值的干貨，我們做短視頻節(jié)目輸出的內(nèi)容一定是對大眾有益的。
　　2) The content of video topic selection should be aimed at value output, and valuable practical knowledge should be output. The content we produce for short video programs must be beneficial to the public.
　　3） 保證選題內(nèi)容的垂直度，垂直內(nèi)容才能吸引精準(zhǔn)粉絲，提高我們專業(yè)領(lǐng)域的影響力。
　　3) Ensure the verticality of the topic selection content, as only vertical content can attract precise fans and enhance the influence of our professional field.
　　4）選題內(nèi)容應(yīng)多結(jié)合行業(yè)熱點(diǎn)或網(wǎng)絡(luò)熱點(diǎn)，網(wǎng)絡(luò)熱點(diǎn)跟的緊，可以在短時期內(nèi)得到大量的流量曝光，對提升視頻播放量和吸引粉絲有非常重要的影響。
　　4) The content of the topic should be combined with industry or internet hotspots. Keeping up with internet hotspots can generate a large amount of traffic exposure in a short period of time, which has a very important impact on increasing video views and attracting fans.
　　此外，還要考慮更新的頻率，制作的難易程度，話題的差異性，選題視角以及行動成本。
　　In addition, it is necessary to consider the frequency of updates, the difficulty of production, the differences in topics, the perspective of topic selection, and the cost of action.
　　本文由 濟(jì)南短視頻運(yùn)營 友情奉獻(xiàn).更多有關(guān)的知識請點(diǎn)擊 http://m.hengaoedu.com/ 真誠的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識我們將會陸續(xù)向大家奉獻(xiàn).敬請期待.
　　This article is a friendly contribution from Jinan Short Video Operations For more related knowledge, please click http://m.hengaoedu.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.