做短視頻推廣前，得先想清楚 “要啥”。是想讓更多人知道品牌？還是讓客戶主動來咨詢？很多企業(yè)一上來就拍視頻、發(fā)矩陣，結(jié)果數(shù)據(jù)好看卻沒轉(zhuǎn)化，問題就出在目標模糊。
　　Before promoting short videos, you need to think clearly about what you want. Do you want more people to know about the brand? Or should we let the customer take the initiative to consult? Many companies start shooting videos and posting matrices, but the data looks good but is not converted, and the problem lies in vague goals.

　　我們服務過一家連鎖餐飲品牌，他們最初只是跟風做矩陣，十幾個賬號亂發(fā)內(nèi)容。后來我們幫他們聚焦 “到店核銷” 目標，調(diào)整內(nèi)容方向：門店賬號發(fā)優(yōu)惠套餐，總部賬號推新品故事。3 個月后，矩陣帶來的到店客戶增長 217%，核銷率提升至 68%。記住，目標越具體，矩陣發(fā)力越精準。
　　We have served a chain catering brand, but initially they just followed the trend and made a matrix, with over a dozen accounts posting content haphazardly. Later on, we helped them focus on the goal of "in store verification" and adjusted the content direction: store accounts offered discounted packages, while headquarters accounts promoted new product stories. Three months later, the matrix brought a 217% increase in in in store customers and a 68% increase in write off rate. Remember, the more specific the goal, the more precise the matrix's force will be.
　　選對平臺組合
　　Choose the right platform combination
　　不是所有平臺都適合你的生意。抖音流量大但競爭激烈，適合做品牌曝光；快手下沉市場強，適合推性價比產(chǎn)品；視頻號離微信生態(tài)近，方便客戶直接私信咨詢。
　　Not all platforms are suitable for your business. Tiktok has a large flow but fierce competition, which is suitable for brand exposure; Kwai has a strong market and is suitable for promoting cost-effective products; The video account is close to the WeChat ecosystem, making it convenient for customers to directly inquire via private message.
　　我們的 “多平臺適配系統(tǒng)” 能幫你少走彎路。比如有個建材企業(yè)，之前只做抖音效果一般。我們分析后加開了快手和視頻號：快手發(fā)安裝教程吸引縣城客戶，視頻號綁定公眾號引導預約測量?，F(xiàn)在三個平臺各司其職，線索量比單平臺時翻了 3 倍。別貪多，2-3 個精準平臺比鋪 10 個無效賬號強。
　　Our 'multi platform adaptation system' can help you avoid detours. For example, there was a building materials enterprise that only did Tiktok before. After analysis, we added Kwai and video number: Kwai sends installation tutorials to attract county customers, and video number is bound to official account to guide reservation measurement. Now each of the three platforms has its own responsibilities, and the number of leads has tripled compared to when it was a single platform. Don't be greedy, 2-3 precise platforms are better than 10 invalid accounts.
　　內(nèi)容抓準痛點
　　Focus on pain points with accurate content
　　用戶刷視頻就 3 秒耐心，復雜的東西沒人看。短視頻內(nèi)容要像 “創(chuàng)可貼”，直接貼在用戶疼點上。賣早教課程就拍 “孩子哭鬧怎么辦”，做軟件推廣就講 “報表做一天？3 分鐘搞定”。
　　Users only need to be patient for 3 seconds when watching videos, and no one watches complex things. Short video content should be like a 'Band Aid', directly applied to users' pain points. Selling early childhood education courses is like filming 'What should I do if my child cries', while doing software promotion is like saying' Making a report for a day? It can be done in 3 minutes'.
　　我們的 “痛點庫” 里有上百個行業(yè)模板。有個裝修公司用了我們的 “避坑系列”：設(shè)計師出鏡說 “吊頂別做太復雜，三年就開裂”，配上真實案例畫面。單條視頻在矩陣賬號轉(zhuǎn)發(fā)后，帶來 124 個裝修咨詢，客戶都說 “這說到我心坎里了”。內(nèi)容不用高大上，讓用戶覺得 “這就是在說我” 就行。
　　Our 'pain point library' contains hundreds of industry templates. A decoration company used our "Avoiding Pits Series": the designer appeared on camera and said, "Don't make the ceiling too complicated, it will crack in three years", accompanied by real case footage. After a single video was forwarded on the Matrix account, it brought 124 decoration inquiries, and customers all said, 'This is in my heart.'. The content doesn't need to be grandiose, just make users feel like 'this is talking about me'.
　　用工具提效率
　　Improve efficiency with tools
　　一個人管 10 個賬號會累死。我們的 “智能管理系統(tǒng)” 能幫你省 80% 精力：定時發(fā)布不用熬夜，多賬號數(shù)據(jù)在一個后臺看，還能自動回復客戶咨詢。
　　Managing 10 accounts alone can be exhausting. Our 'intelligent management system' can help you save 80% of your energy: scheduled releases without staying up late, multiple account data can be viewed in one backend, and customer inquiries can be automatically replied to.
　　有個做 SaaS 軟件的客戶，以前 3 個人管 8 個賬號還忙不過來。用上我們的系統(tǒng)后，1 個人就能搞定：早上批量設(shè)置發(fā)布計劃，中午看數(shù)據(jù)報表，下午集中回復消息?，F(xiàn)在他們把省出的人力用來優(yōu)化內(nèi)容，線索轉(zhuǎn)化率提高了 42%。工具不是偷懶，是讓你把時間花在更重要的事上。
　　There is a SaaS software client who used to be too busy with 3 people managing 8 accounts. After using our system, one person can handle it: batch setting release plans in the morning, reviewing data reports at noon, and responding to messages in the afternoon. Now they are using the saved manpower to optimize content, and the lead conversion rate has increased by 42%. Tools are not lazy, they allow you to spend your time on more important things.
　　數(shù)據(jù)反推優(yōu)化
　　Data Backpropagation Optimization
　　別光看播放量，要看 “有效數(shù)據(jù)”：客戶有沒有點主頁、有沒有留電話、有沒有轉(zhuǎn)發(fā)。我們的后臺能追蹤每個賬號的 “轉(zhuǎn)化漏斗”，幫你找到問題。
　　Don't just look at the number of views, look at the 'valid data': whether the customer has clicked on the homepage, left their phone number, or forwarded it. Our backend can track the 'conversion funnel' of each account to help you identify any issues.
　　比如有個教育機構(gòu)，某賬號播放量很高但沒線索。我們通過數(shù)據(jù)發(fā)現(xiàn)，視頻結(jié)尾沒加 “點擊咨詢” 引導。加上后，這條視頻的線索生成量從 0 漲到 56 條。每周花 1 小時分析數(shù)據(jù)，比盲目發(fā) 10 條視頻有用。矩陣不是一建就完，要跟著數(shù)據(jù)調(diào)方向。
　　For example, there is an educational institution where a certain account has high views but no leads. We found through data that there was no "click to consult" guidance added at the end of the video. After adding, the number of generated clues for this video increased from 0 to 56. Spending one hour analyzing data per week is more useful than blindly posting 10 videos. A matrix is not built right away, it needs to be oriented according to the data.
　　做好短視頻推廣，真不用搞得太復雜。明確目標、選對平臺、內(nèi)容抓痛點、用工具提效，這四步走扎實，矩陣就能幫你持續(xù)獲客。我們和 “智能管理系統(tǒng)” 隨時待命，幫你把復雜的事變簡單，讓每個賬號都能賺到真金白銀。
　　Promote short videos well, there's really no need to make it too complicated. By taking solid steps such as setting clear goals, selecting the right platform, identifying pain points in content, and using tools to improve efficiency, the matrix can help you sustain customer acquisition. We are always on standby with the 'intelligent management system' to help you simplify complex tasks and make every account earn real money.
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